Performing under the stage name SAM, Samer Saad is a Dubai-based singer, guitarist, and multi-instrumentalist with over five years of professional performance experience in the UAE and an earlier musical background in Lebanon. Known for his authentic live performances and strong audience connection, SAM delivers an engaging mix of country, rock, pop, blues, and classic pub favorites. One of the few dedicated country music performers on the Dubai live music scene, SAM combines contemporary country hits with timeless classics while maintaining a versatile repertoire that appeals to a wide range of audiences. Performing primarily live and with minimal reliance on backing tracks, he creates anything from intimate acoustic sets to energetic sing-along experiences. In addition to vocals, SAM performs on acoustic guitar, electric guitar, harmonica, bass, percussion, and keyboards. Available as a solo artist, acoustic duo, trio, or full band, he can tailor his performance to suit intimate gatherings, hospitality venues, festivals, and large-scale events. His multilingual repertoire includes songs in English, Spanish, French, Italian, and Arabic, making him a popular choice for diverse audiences across the UAE. He has performed at festivals, hotels, restaurants, and public events including Bluewaters, Sheraton JBR, Marina Mall Music Festival, Hatta Winter Festival, Rodeo Drive, Deira City Centre, Eataly JBR, and Expo 2020 Dubai.