GLF

A bespoke uniform tailor and stylist outfitting hospitality teams across Dubai, cut for managers, hostesses, waiters and floor crews, and for private clients who want the same standard off the floor. Every piece is made for the room it works in, with logos embroidered rather than printed and fabrics chosen to hold up through a twelve-hour service. The result reads as part of the brand rather than a catalogue order, one look built for every role in the house. Brief the concept and it comes back as a finished wardrobe, ready for the floor.